Online sales: H&M shifted its focus to its online platform, which allowed the company to reach customers who were unable or unwilling to visit physical stores due to the pandemic. The company invested in its e-commerce platform, improving its website and making it easier for customers to browse and purchase products online.
Sustainability focus: H&M has made sustainability a key part of its brand, and this focus has resonated with customers who are increasingly looking for environmentally-friendly products. By promoting its sustainable products and initiatives, H&M was able to appeal to a wider range of customers and increase sales.
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